onesto: what we promise and what's important to us
Originally posted on May 23, 2017
Onesto means "honest" in Italian. In the Ciccone household, eating honest is our goal (some days better achieved than others). As parents of young kids, it has always been important to us to reduce unhealthy, overly-processed foods in our home. From the very beginning, we've made our crackers with care, love and the best possible ingredients. We may be a bit bigger than we were 4+ years ago, but that philosophy hasn't changed, in fact, it's gotten even stronger. When we started Onesto, we made a list of things that were important to us and would help us shape our company. They became our promises (see below).
To this day, every thing we do, every decision we make stems from this list. We don't want to be a company that just makes delicious crackers (that also happens to be gluten-free!). We want to be good people, doing good things. So while it is extremely important to us to be transparent with our ingredient list and never use any chemicals, it is equally important to us to be generous and kind to others. Our promises are not just words, but philosophies and commitments we stand by, every day.
There is nothing that unites us more than sharing food with loved ones. Truly great things can happen when people gather around a dinner (or coffee) table. If Onesto can be a small part of that, we couldn't be prouder.
Thank you for your support over the last 4+ years. We are so humbled and honored that you choose to purchase our crackers and share them with others. We know how many options you have when you shop, so, thank you, from the bottom of our hearts for choosing Onesto to be a part of your family's and friend's gatherings.
We are so excited about what the future holds for Onesto and this wonderful movement towards sustainable, responsible, honest food. Thank you for being on this ride with us!